Banner Capucana - 480x135
Banner Filfar - 480x135
Trends today
26 Mar 2017

The sum up is just like marketing clothes and cosmetics nowadays.

I know some clever people gather around the table and decide how to create trends in the world to suit countries’ economics. I know how they are thinking, I’m a hacker! I have watched their articles and what they do to us through their clever marketing. So, I suppose I went behind the scenes of our internet pages, it’s a paradise of small words flying in all directions! I researched back and forward, read slogans, politics, economic reports, listened to music videos and felt the attitudes towards branding Food and beverages. I came up with these on trends of today.  


Demand for foods from exotic regions will keep growing, while ‘free from’ products will have the same pattern. Regions like Cuba, Indonesia and Korea seems to be the trends coming in, while pulses i.e chick peas, odd lentils and the introduction of pulses flour will contribute to recipie diversions. Although ethnic cooking at home will remain a trend, there is a growing interest in age groups 16- 25 to cook with new approaches to experimental taste, convenience, and more choice.

Do not waste a thing! Scraps are saved to become stock, peels and trims are oven dried to become a snack, recycle, re spice and re invent, the common words in a kitchen today. Hand made foods are back to culture roots, remixed and fused with anything exotic.

‘Wasted education’ restaurants are popping up in trendy cities across Europe and the U.S. catching the interest of the various groups, catering also for religious sensitive, vegans, gtutten free, and other ‘free from’. 

Know your body and your food alongside the keep well and spiritual activities are on the grow too and appear on the services of bars and restaurants and hotels too.

Inevitably all these trend diversions affect the beverages across the bar scenes. Cocktail menus are taking advantage of the trend for marketing reasons too, recycling all, not wasting, marinating, infusing etc Calories are taken into consideration too. Drinks have no names but atmospheres ! They project an image to go with your mood , your status, your fitness and they tend to make you feel an atmosphere about it. Self esteem is taken into consideration.


Fresh juice companies will have a ball with mixing ingredients as the world market is getting used to ethnic foods and accustomed to more taste challenges. We went through the aloe vera and the green tea versions and their packaging, now its more on atmospheres packaging and lots of waters – juices such as ginger, coconut, yuzu and more coming from Asia. Alcohol free drinks are also on the high in certain hemispheres due to religious groups.


Alcohol companies will carry on the madness of re inventing the brands with a new label and diversifying products to compete to the loosing sipping sales drink share to cocktail drinking share. This borrowing the qualities of each other by quick barell ageing will continue. More brands will bombard the already saturated market with more overrated spirits. Gin had a good stand for a few years and will remain in the hearts of it’s drinkers, rum increased it’s audience and still will be explored, whisky increased it’s  market share winning a female appreciation worldwide but feel the vermouth coming in…, being a very diversified and versatile ingredient and marying with most spirits although standing grand on its own too, for those that know it. It will have a fair chance to market growth as recent generations had no chance to explore it yet. Wine companies worldwide will start experimenting producing it with their local elements, since they have explored all possible grapes varieties imported and mixed with local origin grapes.  

Finally coffee! Woh! Still increasing consumtion while the market awakens to new tastes from around world.More expertise, new production methods on retail but home too, more gadgets and although getting info on the origin of the coffee it will be all about the atmosphere that will project in relevance to well being just like cocktails, just like marketing clothes and cosmetics nowdays! 


Leave a comment

Read this before you add your comments...

Follow me...